STEP Analysis and Market Segmentations for a Motorola Company Essay

STEP Analysis and Market Segmentations for a Motorola Company - Essay Example It is stated that widely distributed sales and system integration teams of Motorola company collaborated by improvised phone, e-mail, and paper processes. Motorola consists of three businesses: Connected Home Solutions, Networks & Enterprise, and Mobile Devices. Connected Home Solutions provides a scalable, integrated end-to-end system for the delivery of broadband services that keeps consumers informed, entertained and connected. Mobile Devices designs, manufactures, sells and services wireless subscriber and server equipment for cellular systems, portable energy storage products and systems, servers and software solutions and related software and accessory products. Networks & Enterprise solutions include secure two-way radio, cellular and wireless broadband systems to meet the needs of public safety, government, private, and service provider and enterprise customer’s world-wide. The researcher then focuses on the analysis of Motorola’s RAZR phone, that is used in mul ti-national business, which is characteristic of a social and cultural worldview today. In relation to Motorola’s RAZR business goals to retain more consumers, it becomes important to look at the improvements and continuations of the company’s strategy. It is concluded then by the researcher of this essay that the Motorola RAZR has identified with innovation, being one of the highest selling products in mobile communications history, that maintain a connection with customer culture and time the release of new products.